Empowering Students
Innovating Education with Cloe
Branding
Ad Campaigns
Social Media
Camino School wanted to expand its operations across Brazil with Cloe, which faced the challenges of being a recently created brand. Given this scenario, Keenwork invited me to collaborate on a set of actions to raise CLOE's Brand Awareness and develop its motion design identity.
The Outcome
Together with Keenwork, I developed brand materials, social media campaigns, brand film manifestos, and motion design materials for user acquisition and sales. In the end, the project has over 45 motion design deliverables in a recurring collaboration that has lasted more than three years.
The Impact
Since the start of the project, CLOE has been elected one of the most innovative EDTechs in Latin America. Forbes featured its CEO as “13 founders of ed techs who are taking training to every corner of the country”. Cloe also hosted a free educational digital event that impacted over 2 million clients.
